Unleash Creativity & Innovate with Service Design:
Theatrical Methods for Empathy and Engagement
HUman-centered design + empathY
Discover the power of service design, design thinking + theatrical methods to drive innovation, enhance empathy, and solve the right problems. Learn how to go beyond post-its and engage your team in immersive, human-centered design techniques such as bodystorming, manytyping, and tangible prototyping. We offer workshops in Denmark, tailored to your needs, to help you master these methods and transform your team's approach to problem-solving.
Using specific service design methods, you can create empathy, involve people, and work with prototypes in highly engaging ways!
Going Beyond Post-Its: Innovative Prototyping Methods for Enhanced User Understanding and Empathy
Unlock the potential of advanced prototyping techniques, such as "investigative rehearsal" and "desktop walkthrough," by utilizing objects, LEGO®, and Playmobil Pro® to create immersive prototypes. These methods, combined with scenarios, empower your team to gain a deeper understanding of users and improve the prototyping process - all backed by research (1).
Introducing "Bodystorming" for User Scenarios
"Bodystorming" is an innovative, human-centered design method that involves roleplaying user scenarios. By simulating user interactions, cross-functional teams can explore new contexts and hypothetical situations, enhancing user empathy and insight. Applicable to various design process phases, including understanding, ideation, and prototyping, body-storming allows teams to generate insights specific to their design challenge. Incorporating realistic elements, such as props, further engage participants and creates a more authentic simulation. User research findings help construct realistic simulations, while props are crucial in building empathy as they represent users' tools and contexts (1).
Master "Manytyping":
Boost Agile Teams & Service Design with Combined Experience Prototyping Methods
Elevate your prototyping and research processes by embracing "Manytyping," an innovative approach that seamlessly blends multiple service prototyping methods within one run-through. By utilizing various methods, you can uncover "dark" areas and gain detailed insights, enhancing empathy and understanding of your users.
Learn more about "Manytyping," a term coined in a collaborative article with the amazing TISDD Service Design master Adam StJohn Lawrence from WorkPlayExperience, published in the Service Design Networks Touchpoint Journal on Experience Prototyping.
Reach out to us for more information on how to start implementing these transformative methods in your agile team or service design department, elevating your workshops and consultancy to new heights.
Master Manytyping: Enhance Agile Teams & Service Design teams with Tangible Prototyping and Gamification
Unlock your team's potential by leveraging gamification and creative facilitation techniques for a highly engaging learning experience. Our tailored workshops not only make learning fun but also provide in-depth research and valuable user insights for agile teams and service design departments.
Our workshops are perfect for you if you want fresh perspectives and methods for:
Conducting workshops and interactive events
Effectively facilitating and engaging your team
Going beyond traditional Post-it brainstorming methods
Implementing rapid prototyping with and for your users
Creating enjoyable and engaging workshops
Inspiring your team to work more creatively
Our tailored workshops are designed to address your specific needs and can be delivered online to a global audience. Transform your team's approach to prototyping and innovation with our Manytyping workshops and consultancy services.
methods we MASTER
- developed by the amazing creators of “This Is Service Design Doing”
“The Double diamond”
From “This is Service Design Doing” by Adam Lawrence and Markus Hormess, whom
I had the pleasure to work with in Oslo, Amsterdam and Nürnberg
☑️ Investigative Rehearsal
☑️ Ethnography
☑️ Personas
☑️ Stakeholder Mapping
☑️ Value Network Mapping
☑️ Customer Journey Mapping
☑️ Service Blueprinting
☑️ Business Model Canvas
☑️ Service Prototyping
SOLVE the right problem - INVOLVE STAKEHOLDERS!
RESEARCH ON SERVICE DESIGN + APPLIED THEATRE
Open Space RESEARCH Symposium
- Merging Service Design and Applied Theatre for Enhanced User Experiences
Intensive co-creation workshop days in Oslo, featuring international service designers, design researchers, and applied theatre facilitators, exploring innovative ways to combine service design and applied theatre methodologies for improved user outcomes.
“How to merge methodologies from Service Design and applied theatre - to be able to help the users even more”?
articleS ON theatrical methods in service design
“Manytyping”
Prototyping via
Manytyping - “Seamless Mixed-tool Prototyping for Multichannel Services”
(C) Service Design Networks Touchpoint Journal on Experience Prototyping, 2019.
Unleashing the Power of Theatre-Based Methods in Agile + Service Design: The Double Diamond and Beyond
In today's rapidly evolving business landscape, organizations need innovative, user-centered solutions to succeed. Agile methodologies, design thinking, and service design have emerged as powerful frameworks to help organizations adapt and thrive. But what if we could enrich these approaches even further? By integrating theatre-based methods such as investigative rehearsal into complex, Agile projects, and incorporating them within the Double Diamond model, we can unlock a world of creativity, collaboration, and human connection that drives transformative results.
The Synergy of Agile, Design Thinking, and Service Design:
Agile methodologies emphasize flexibility, adaptability, and iterative development, enabling teams to respond quickly to changing user needs and market conditions. Design thinking and service design provide a human-centered framework for problem-solving and innovation. Combined, these approaches create a potent recipe for delivering exceptional user experiences and fostering a culture of continuous improvement.
The Double Diamond Model and Interactive Non-Linear Processes:
The Double Diamond model is a widely recognized design process framework, consisting of four phases: Discover, Define, Develop, and Deliver. It captures the essence of the design process, illustrating the importance of both divergent and convergent thinking. However, in practice, the design process is often more interactive and non-linear than the model suggests. Teams may revisit earlier phases, iterate on concepts, or explore new directions as insights emerge, demonstrating the dynamic nature of design thinking and service design.
The MAGIC of Theatre-Based Methods:
Theatre-based methods like investigative rehearsal can inject a unique element of creativity and empathy into the service design process, especially when incorporated within the Double Diamond model. By treating service interactions as performances, these methods encourage teams to fully immerse themselves in the user's perspective, unveiling new insights and opportunities for innovation.
Investigative rehearsal involves enacting and simulating service interactions with users, service providers, and designers, allowing teams to collaboratively test, iterate, and refine service concepts in real time. This immersive, hands-on approach creates a safe space for experimentation and fosters a deep understanding of user needs and emotions.
The Value of Theatre-Based Methods in Agile Projects:
Integrating theatre-based methods into Agile service design projects and adapting them within the Double Diamond model offers several key benefits:
Enhanced Empathy: Theatre-based methods foster a deeper understanding of user needs, emotions, and experiences, leading to more effective and user-centered solutions.
Improved Collaboration: Investigative rehearsal brings together diverse stakeholders to collaboratively explore, test, and refine service concepts, promoting a culture of open communication and shared ownership.
Rapid Prototyping and Iteration: Theatre-based methods enable teams to quickly prototype and test service concepts, gather feedback, and iterate, aligning with the iterative spirit of Agile methodologies and the dynamic nature of the design process.
Emotional Engagement: By treating service interactions as performances, teams are encouraged to consider the emotional aspects of service delivery, leading to more engaging and memorable user experiences.
Reduced Risk of Failure: The iterative, collaborative nature of theatre-based methods allows teams to identify and address potential challenges early in the process, minimizing the risk of costly failures and ensuring more successful outcomes.
IN SHORT
The fusion of Agile methodologies, design thinking, service design, theatre-based methods like investigative rehearsal, and the Double Diamond model holds immense potential for driving innovation and delivering better user experiences. By embracing the power of theatre and recognizing the interactive, non-linear nature of the design process, organizations can unlock new levels of creativity, empathy, and collaboration, ultimately transforming how they approach complex projects and involve their users.
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What is “Service Design”
Design and Innovation in Organizations:
Exploring the Connection between Artists, Design, and Innovation
CBS Professor Ole Fogh Kirkeby delves into the relationship between artists, design, and innovation in organizations. As a mentor and examiner for the immersive "Artist-in-Innovation" Certification, Professor Kirkeby has guided and evaluated consultant Peter Sloth Madsen, who has successfully completed the specialist program for artists in innovation.